I’m not only an avid consumer of beauty products, but I have also been working with the newest launches in the industry for years. I get to see and research hundreds of new beauty products every week, which has inspired me to share my knowledge as well as my personal skincare journey. My focus is natural and organic beauty, Korean skincare, innovative products from around the world and, generally, the best in skincare science. All this, with some occasional lifestyle, wellness and travel impressions.

This blog will contribute to making any reader an informed and discerning consumer, bringing you detailed analyses of ingredients and routines, the latest brands and innovations on the market, and the most prevalent trends of the moment.

Irina

All reviews and products are my own, unless stated otherwise.